Accessories

Online Classifieds in Ethiopia

In most parts of the world, the internet is considered a basic necessity and has become a way of life for most people. Almost everything is available through the internet these days, from merchandises for sale, to all kinds of reference materials, and to social networking. One of the great things about the internet is the ability to get products and services with a few clicks right from the comfort of your home. You can visit classifieds sites and search for items, and filter by price, location, posting date, etc. In the old days, one had to look pages after pages of newspapers or yellow page ads to get a fraction of the leads one can get right now in a matter of minutes.

Although lagging a great deal, Ethiopia is catching up with the rest of the world in this phenomenon. The internet may be out of reach for some people in Ethiopia, but an increasing number of people are using it to get information on products and services. A few classifieds sites have sprung up to service this market, including Ezega.com. In these sites, one can get information on local products and services: merchandise for sale and wanted, homes for rent and sale, and services from various companies in Addis Ababa and other major cities.

In Ethiopia, a lot of commercial transaction is still conducted the old fashioned way, through various outlets and vendors, rather than through the internet. Oftentimes, information is sought though word of mouth or by calling various suppliers and asking if they have certain product or service. It is very common to see people spend hours or even days driving around the city looking for certain product or service. This is highly inefficient for both buyers and sellers, and it is changing. Online classifieds in Ethiopia is taking hold.

The leading online classifieds users in Ethiopia are those that cater to Ethiopians in the diaspora or to foreigners visiting Ethiopia. The reason for this is that internet is the best way to reach these people who typically use it for all of their needs. Thus, the leading online classifieds users include real estate developers wanting to sell new homes, landlords renting expensive homes, high-end fashion and accessory outlets, restaurants, hotels, spas and all kind of hospitality services, companies dealing with import and export, etc.

One of the problems with internet use in Ethiopia is that the connection speed is slow. Much of the country uses dial-up connection for accessing the internet. This has become a bottleneck in an otherwise very rapid growth of internet use in Ethiopia. However, the connection speed is improving steadily with time, especially with the recent addition of CDMA wireless internet and due to the various broadband services that are springing up across the country. If the current trend in internet users holds, online classifieds will be as household name as in other countries of the world in just a few years.

About the Author

Rahel Michael is articles editor at Ezega.com. For more on Ethiopian Classifieds or online Classifieds in Ethiopia , please visit Ezega.com, the largest classifieds site in Ethiopia.

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